Krishna Teja · Performance video editor · Bengaluru
Five live ads, and what I did on each.
Direct-response video for Meta and TikTok. Four are app-install ads for Indian fintech apps in Hindi; one is for a US e-commerce agency. The AI actors are generated, and every one hooks inside the first three seconds.
- Premiere Pro
- After Effects
- Veo 3.1
- Nano Banana Pro
- Seedance
- ElevenLabs
- CapCut
- 01AlertPay
A Message to Soundboxes
- Hook, first 3 seconds
- “This message is for every UPI soundbox. This is the AlertPay app, and it will finish the soundbox.”
- Why it works
- A photoreal AI actor with real authority speaks straight to the old hardware, then destroys it. Bold red type lands each beat; the product closes it.
- My role
- AI casting and shot generation (Nano Banana Pro, Veo 3.1), performance direction, edit, UI motion in After Effects, sound mix
- 02MyAutoPay
Judge Saab
- Hook, first 3 seconds
- “Judge saab, money keeps getting cut from my account. I want justice.” “How much?” “₹299, ₹499, ₹199…”
- Why it works
- A familiar format played straight: the complaint is the hook, real bank alerts land on his phone, and the “culprit” turns out to be forgotten autopays the app cancels.
- Result
- The app’s biggest spender, and it kept scaling.
- My role
- AI casting and shot generation (Nano Banana Pro, Veo 3.1), performance direction, edit, UI motion in After Effects, sound mix
- 03ScorePro
Score Badh Gaya
- Hook, first 3 seconds
- “My credit score went up and I got a better loan. Before, it was near 550…”
- Why it works
- Opens on the win, then cuts to a grayscale flashback of the rejection: 750 against 550 in one visual beat.
- Result
- The top hook for installs in its reporting cycle.
- My role
- AI casting and shot generation (Nano Banana Pro, Veo 3.1), performance direction, edit, UI motion in After Effects, sound mix
- 04ScorePro
Rejected Again
- Hook, first 3 seconds
- “Loan getting rejected again and again? Know the reason? Credit score and credit history.”
- Why it works
- A loan bar stalls at 63% and flips to Rejected. It names the mechanism, not just the outcome, so the app is the obvious next step.
- Result
- A top hook for installs in its reporting cycle.
- My role
- AI casting and shot generation (Nano Banana Pro, Veo 3.1), performance direction, edit, UI motion in After Effects, sound mix
- 05ScaleHouse · US e-commerce agency
Who Should NOT Be on TikTok Shop
- Hook, first 3 seconds
- “I’ll be honest. TikTok Shop isn’t for every brand. Here are five signs you should wait.”
- Why it works
- Every point lands on real footage: seller dashboards, creator commissions, packing lines. Numbered callouts, a glowing 20–30% bar and an animated order tracker carry the numbers.
- My role
- Edit from the client’s raw talking head, B-roll sourcing, colour grade, captions, motion graphics, sound